Curling team conducts billboard campaign in Calgary
By Adnews Staff
The curling team of Cheryl Bernard has begun a billboard advertising campaign intended to attract sponsors for the 2011 season. The team, which also includes Susan O'Connor, Carolyn McRorie and Corie Morris, won a silver medal at the Vancouver 2010 Olympic Games, as well as the Capital One Players' Championship and the World Curling Players' Association Team of the Year Award. The campaign, which makes use of media donated by The Jim Pattison Group, will run until Nov. 15. The billboards will run in one-week segments at three Calgary locations. The creative features a photograph of the team along with the copy, "Sponsors Wanted... Hurry Hard!" The billboards also direct viewers to the team's website at <http://www.teambernard.com>. "We had a sponsor on board but they recently withdrew," said Bernard. "We're grateful for the Pattison Group's commitment to our search, and we thank them for helping us with a pretty eye-catching opportunity."