Pfizer Canada re-releases first Viagra commercial
By Adnews Staff
Pfizer Canada has re-released a television commercial for its Viagra erectile dysfunction medication that first ran ten years ago. The ad, called "Good Morning," was the first television commercial created for the product. It depicts a man walking to work in a way that includes various dance steps and jumps. It concludes with the copy, "Talk to Your Doctor." The ad was developed by Taxi. Mediacom is handling the national English and French media buy. "When the advertisement first debuted in January 2002, it made headlines and ushered in a new openness in health and wellness advertising," said Christian Roy, vice president of marketing at Pfizer Canada. "Our goal was to reflect Viagra's connection to health and vitality and to get Canada talking, and Good Morning certainly did that."