Kraft Canada conducts back-to-school promotion with Today's Parent
By Adnews Staff
Kraft Canada has begun a back-to-school promotion is association with Today's Parent magazine. The October issue of the magazine includes a 12-page "tumble cover" that presents meal ideas and advice for mothers on how to get a family organized for the school year. "This was a unique opportunity to go beyond the traditional brand page and bundle a portfolio of brands under one unifying theme," said Julie Chan, media manager at Kraft Foods. "MediaVest secured the prime cover position and we worked with the team to create editorial content that was consistent with the look and feel of the magazine. We wanted to give moms valuable resources, tools and food ideas to make her life 'everyday easy' during back-to-school. This was a natural partnership. Today's Parent provides trustworthy content to moms at various stages of parenting." The promotion was a joint effort of MediaVest, Rogers Publishing and Kraft Canada.