Scene hires High Road Communications
By Adnews Staff
High Road Communications of Toronto has been retained as public relations agency of record for Scene, a loyalty program operated by Scotiabank and Cineplex Entertainment. Users of the program receive discounts on concessions at Cineplex theatres and the ability to redeem points for free movie admissions and song downloads. High Road will handle PR, online media relations and special events. "We were impressed with High Road's successes with other lifestyle brands and loved the creativity that they brought to the table," said Shawn Bloom, general manager of Scene.
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