White Ribbon Campaign hires Espresso
By Adnews Staff
The White Ribbon Campaign has hired Espresso of Toronto as agency of record for its "Walk A Mile In Her Shoes" fundraising event. The assignment includes the development of a brand identity, website and marketing campaign. The campaign will include print advertising, social media activities and other promotion. "Espresso has energy, ideas and a solid track-record," said Nick Rodrigue, director of development for the White Ribbon Campaign. "They're exactly the passionate partner The White Ribbon Campaign wants for Walk A Mile In Her Shoes. Together, we can promote the fundraiser while placing a much-needed spotlight on the issue of violence against women and the vital role men must play to end it." The walk will take place in Toronto on Oct. 1.