Zespri International conducts Great Kiwi Adventure
Kiwifruit marketer Zespri International of Mount Maunganui, New Zealand has begun a Canadian promotion called the "Great Kiwi Adventure." The initiative, developed by BrandFX of Vancouver, is based at a website at <http://www.thegreatkiwiadventure.com>. It features two spokescharacters called Harry and Goldie Kiwi who offer visitors a virtual tour of New Zealand and several games. Visitors to the site can also enter a contest for a trip for four to the country, sponsored by Tourism Bay of Plenty and Air New Zealand. "We are thrilled with the response to this campaign already," said Karen Brux of Zespri. "It has really allowed us to expand our brand to a greater market and engage the consumer in a way that resonates with people today."