White Ribbon Campaign conducts Walk A Mile In Her Shoes campaign
By Adnews Staff
Toronto-based Espresso has developed a campaign in support of the White Ribbon Campaign's "Walk A Mile In Her Shoes" effort to raise funds to stop violence against women. At noon on Sept. 29, a group of male employees of the agency will meet at Yonge-Dundas Square in Toronto and walk a mile while wearing women's shoes. The campaign also includes two videos which are being displayed online and on out-of-home displays in Toronto operated by Zoom Media. The videos also depict men walking in women's shoes. Espresso also developed the event's brand identity, website and additional marketing materials.
« Back Next »
Comments
blog comments powered by Disqus