Sponsorship roundup
By Adnews Staff
HP Canada has signed an agreement with Pumped of Toronto to become the title sponsor of the 2011 Student Life Expo, which will take place in Toronto from Oct. 14 to 16. The company describes the event as "Canada's largest post-secondary education and lifestyle event for graduating high school students." Through its sponsorship, HP will promote a variety of products including notebook computers, desktop computers and printers. "The Student Life Expo is a fantastic event for connecting with tens of thousands of graduating high school students," said Michael McAvoy, marketing director at HP Canada. "Technology has a significant role in student life and this event is a great opportunity to show students how the latest HP technology can be integrated in the classroom and off campus."