Cineplex readies Popcorn Day promotion
Cineplex Entertainment of Toronto will conduct a promotion on Jan. 19 tied to National Popcorn Day. On that day, participants in the company's Scene loyalty program will receive a free bag of popcorn at any of the chain's 165 theatres nationally. As part of the promotion, consumers using the Uber Eats delivery service to purchase Cineplex concessions using a special code will be entered into a draw for free popcorn for a year. The promotion is also being supported with social media activities.
"Indulging in a bag of Cineplex popcorn is an essential part of the movie-going experience," said Sarah Van Lange, executive director of communications at Cineplex. "What better way to recognize this fun day than with a free serving of our time-honoured treat? As part of this year's extended celebration, snack-lovers can also look forward to an additional treat we are offering through our partnership with Uber Eats."