L'OREAL HAS NEW HAIR CARE PRODUCTS
By Adnews Staff
European-based L'Oreal Laboratoires Garnier will introduce a new line of shampoos and conditioners in France later this month. Called Fructis, the products contain alpha hydroxy acids, the same used in skin care products to help prevent wrinkles. L'Oreal has no plans in the immediate future to bring the line to Canada, Canadian media relations officer Lise Beauchemin told Adnews yesterday. In France the product launch is being supported by TV and print ads created by Publicis. In Canada, advertising for L'Oreal's is done by Cossette Communication-Marketing of Montreal.
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