BOOZE GETTING FEWER AD DOLLARS
By Adnews Staff
Canadian distillers have slowed their flow of advertising spending over the last five years, according to ACNielsen of Markham, Ont. From 1990 to 1995, alcohol ad spending for all media fell almost 49%. Most of the decline has been in magazines, which reeled in 80% of the $23.3 million spent on promoting booze in 1990. Last year they got a 62% share of the $11.9 million spent on advertising. Out-of-home advertising accounted for 9% of spending in 1990, as did newspapers. TV got 1% of the pie and radio got 0.4%. In 1995, out-of-home ads increased to a 225 their share of dollars , radio got 8%, newspapers took in 6% and TV received 2%.
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