MEDIA COMPANY FOCUSES ON PROFESSIONALS
By Adnews Staff
Former Maclean Hunter sales manager Barbara Lebo has launched her own media company which specializes in targeting professionals such as doctors, lawyers, judges, dentists and engineers. Called Lebo Media Services of Thornhill, Ont., the company is the exclusive sales agent for several trade publications including Canadian Lawyer, Canadian Journal of Cardiology and Plastic Surgery, Oral Health, Canadian Veterinarian, Canadian Consulting Engineer and Canadian Architect. The firm also handles direct mail programs, direct response programs, sales lead generation programs, market research, contests and promotions as well as trade show and conference programs. Lebo has done work for the Canadian Imperial Bank of Commerce, the Bank of Nova Scotia, Mercedes, the Tourism Office of Spain and Bodkin Leasing.