AUGER BABEUX CHANGES NAME
By Adnews Staff
Montreal-based Auger Babeux FCB changed its name earlier this month to Mondialis Communication*Marketing. The move was made to show that the agency has the ability to service international clients. Mondialis is a member of the FCB International Network. "The name Mondialis conveys that we have the vision, the talent and the resources to help clients compete effectively in an era of globalization and regionalization," executive vice-president and general manger Robert Valois says in a release. Mondialis' client list includes: AT&T, Colgate-Palmolive, Cosmair, General Mills, Mazda and Kimberly Clark.
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