Colgate conducts Get Fresh and Dance contest
By Adnews Staff
Colgate-Palmolive Canada has begun a contest promotion in support of its Colgate MaxFresh toothpaste brand. The contest called "Get Fresh and Dance," invites consumers to enter an online dance competition. Participants can submit video clips of themselves dancing via the contest website at <http://www.getfreshanddance.ca>. Public voting will determine five finalists, who will compete for a $10,000 prize in person in Toronto in September. In addition, five MP3 players will be awarded to randomly-selected voters. "Confidence, fun and, of course, total freshness are all traits that will come out as we search for the freshest dance," said Andrea Nickel, brand manager for Colgate MaxFresh. "These are also traits that Colgate MaxFresh exemplifies, so it's only fitting that we'd be searching for Canada's Freshest Dancer this summer."