Microsoft to buy Xandr from AT&T
By Adnews Staff
US-based AT&T has agreed to sell its international programmatic advertising division, Xandr, to Microsoft. According to the company, Xandr’s technology complements Microsoft’s current advertising services and will enhance the development of digital advertising and retail media products. The transaction remains subject to closing conditions and regulatory reviews.
“Microsoft’s shared vision of empowering a free and open web and championing an open industry alternative via a global advertising marketplace makes it a great fit for Xandr,” said Xandr executive vice-president and general manager Mike Welch. “We look forward to using our innovative platform to help accelerate Microsoft's digital advertising and retail media capabilities.”