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Second Cup retains Zig

By Adnews Staff

Coffee chain Second Cup has retained Zig of Toronto as its agency of record. Zig won the account in a review involving an unknown number of contenders. The assignment includes brand and promotional activities beginning this fall. "We are thrilled to have Zig join our team of trusted coffee experts," said Kimberly Clark, marketing vice-president at Second Cup. "Their recognized ability to create ideas in their most powerful form will support our momentum in new and exciting ways." Second Cup operates approximately 340 locations nationally.

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