Astral Media promotes itself
By Adnews Staff
Astral Media has begun a consumer awareness campaign in Toronto. The ads promote the media services the company provides in Toronto, including television, radio, outdoor and interactive. The ads are running on the company's recently-installed bus shelter displays. "Following the recent Standard Radio acquisition as well as the Toronto Street Furniture program, our presence in this significant market has grown substantially," said Astral Media brand manager Annick Major. "We feel it is important to communicate our involvement in the community, and creating a fun consumer campaign was the most relevant way for us to do so." The campaign was developed by Cossette of Toronto.
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