Lise Watier conducts shopping mall tour
Cosmetics company Lise Watier is conducting a promotional tour of six shopping malls in Montreal, Toronto, Vancouver and Calgary. The tour makes use of an installation within which women can sample the company's products and receive information from promotional workers. The initiative began in late September and will continue until Nov. 10. It was developed by Carat and Speed Promotions. The tour is being conducted in association with Elle Canada and Elle Quebec magazines.