Desjardins Group conducts Cirque du Soleil contest
By Adnews Staff
Desjardins Group has begun a promotion tied to its sponsorship of Cirque du Soleil in Canada. The initiative, developed by Speed Promotions of Montreal, is intended to raise awareness of Desjardins Financial Security travel insurance services. As part of the promotion, a six-meter replica of the Eiffel Tower will be on display at Cirque du Soleil performances in Montreal, Toronto and Calgary. The promotion also includes a contest in which three winners will receive trips for two to a Cirque du Soleil show in Paris. Participants can enter the contest on-site or online at <http://www.desjardins.com/paris>. The effort will run until Oct. 9.
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