Speed Promotions rebrands
Speed Promotions of Toronto has rebranded itself as Speed. The change is intended to present the company as a "full-spectrum experiential marketing leader," according to Speed. The company has also introduced new visual branding including a new logo and website at <http://www.speed-xm.com>. "The brand refresh stems from our clients who are continually being challenged to engage their consumers in ways that are relevant to where they work, live and play," said agency president Ronald Tapiero. "With the rapid evolution of digital technology and social media, demands for engagement marketing have had to keep pace if not to be ahead of the curve. At Speed, we are committed to doing just that. We have a great story to tell, and now our brand re-fresh with a dynamic and socially networked site allows the story to unfold and be experienced." Speed's clients include Mars, Winners, Coty, H&M, Victoria's Secret, the Montreal Transit Authority, Desjardins and L'Oreal.