Breakfast Clubs of Canada begins awareness campaign with CFL
By Adnews Staff
Breakfast Clubs of Canada, based in Boucherville, QC, has begun a campaign in association with the Canadian Football League to raise awareness of school meal programs in Canada. A 30-second public service announcement will air during CFL games on TSN and in the stadiums of the eight teams for the rest of the league’s season. The ads were produced by RDS. The creative features young people from the Quebec Breakfast Club wearing official CFL team jerseys and helmets. “Working with the CFL will help us expand our reach from coast to coast and provide much-needed support to school meal programs across the country,” said organization president Daniel Germain.
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