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Minute Maid conducts online contest promotion

Coca-Cola has begun an online contest promotion in support of its Minute Maid juice line, tied to the 60th anniversary of the brand. The contest, located at <http://www.minutemaid.ca>, will run until Oct. 18. It consists of a birthday-themed online game. Players become eligible for one of 60 daily prizes of $1,000 or the grand prize of $25,000. In addition, each time the game is played, the company will make a donation to charitable organization Breakfast Clubs of Canada. "Since 1950, Minute Maid has been a healthy part of Canadian families' meals, and part of this heritage includes being a long-standing supporter of Breakfast Clubs of Canada," said Silvio Annosantini, director of juice and juice drinks at Minute Maid Canada. "It only takes two dollars to feed one child a nutritious breakfast through the dedicated programs organized by Breakfast Clubs of Canada. So it seemed fitting to celebrate our milestone by inviting Canadians to have some fun and give back at the same time."

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