Mosaiq sends more work to The PR Department
By Adnews Staff
Toronto-based The PR Department has been hired by Mosaiq of Montreal to promote Italian vintner Zonin Wines. The agency will execute a holiday season ad buy for the brand in Quebec and develop a media relations campaign supporting the rebranding of Prosecco Zonin. The agency gained the account through its prior relationship with Mosaiq, the distributor of Zonin wines in Quebec. "This is our second mandate with The PR Department," said Sylvia Thaemlitz, vice-president of Mosaiq. "Their professionalism, creativity and result-driven approach made them a natural choice for the re-launch of Prosecco Zonin. We are excited to work with the team to help build brand awareness and ultimately help drive sales at SAQ in the Quebec market for the holidays."