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Equmen hires The PR Department

Toronto-based The PR Department has been retained to conduct marketing communications for Equmen in Canada. The company specializes in men's undergarments and accessories. "The PR Department has exhibited a unique approach to marketing that is in line with our overall brand objectives," said Michael Flint, the firm's international sales and marketing director. "We are excited to have the opportunity to work with this team of creative and passionate professionals in the coming year to further our brand awareness and to help drive traffic at retail."

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