Kellogg Canada begins Family of the Year contest
By Adnews Staff
Kellogg Canada, in association with Breakfast Clubs of Canada, has begun a contest promotion called the "Rice Krispies Share a Square Family of the Year." To enter, a family must visit the website at <http://www.ricekrispies.ca> and submit a Rice Krispies recipe as well as a description of how that family contributes to its community. The winning family will receive up to four round-trip tickets to any Canadian destination from Air Canada, as well as $5,000 spending money. In addition, the family's photograph, recipe and story will be printed on specially-marked boxes of Rice Krispies and on the website. The contest will run until July 30. "It is during shared moments that families come together to do great things and that's what we're celebrating with the contest, because we all know that giving back is the best gift of all," said Alan Gravely, marketing vice-president at Kellogg Canada.