Tourism Toronto hires Boxer B-Scene Media
Tourism Toronto has hired Boxer B-Scene Media of Toronto to conduct a US-based promotional campaign that will run from June to September. The initiative will depict the city as a travel destination for young people and mature couples. It will consist of advertising material in a number of magazines and websites represented in Canada by Boxer B-Scene, including Esquire, Harper's Bazaar, Town & Country, Fast Company, Men's Health, Glam Media and WashingtonPost.com. The creative will focus on Toronto's fashion, shopping, food, wine, culture, nightlife and sports activities. "Research tells us that high-value consumers continue to travel during difficult economic times, attracted by the experiences available, including great theatre, unique festivals and strong cultural offerings," said Joel Peters, senior vice-president of Tourism Toronto. "Showcasing what we have to offer the sophisticated US visitor is an important step in maintaining our position as a growing tourist destination."