Tourism Toronto breaks Let Yourself In campaign
By Adnews Staff
Tourism Toronto has begun a new marketing campaign called “Let Yourself In,” intended to encourage travel to the city. It consists of online videos, content marketing and digital advertising, accompanied by influencer and social media activities. It will run in a number of markets in the United States and Canada. According to the organization, the campaign theme will be the basis for its sales and marketing initiatives for the next two years.
“Right now, Toronto's having a real moment,” said Jon Mamela, executive vice-president and chief marketing officer at Tourism Toronto. “You can feel the incredible sense of pride and energy here. Now, with the world watching, we're inviting travellers to be a part of that pride and energy. Toronto is the front door to Canada, and our message to travellers is simple: ‘Let Yourself In,’ be a part the excitement, diversity and unapologetic progressiveness that defines who we are.”