Coca-Cola Canada conducts Live Positively campaign
Coca-Cola Canada has produced a series of three online videos as part of its "Live Positively" initiative intended to encourage Canadians to become involved with local community organizations. Each video focuses on an individual who has benefited from the activities of an organization that works to "make a positive difference" in communities nationally: ParticipAction, Breakfast Clubs of Canada and the World Wildlife Fund. The documentary-style short films, directed by Hubert Davis, are airing nationally and have been posted online at <http://www.livepositively.ca>. "At Coca-Cola, we are firm believers that we can accomplish far more working with others than working alone," said Shane Grant, marketing vice-president at Coca-Cola Canada. "It's our hope that by profiling the people who are making a positive difference in communities across Canada we will inspire and enable more Canadians to join our efforts. Our partners are achieving tremendous results but they need help in order to reach more people in more communities."