A new advertising, design and brand development agency called Character & Klatch has opened in Toronto. The firm has been operating unofficially for a year, but has only now formally launched its brand. Its clients include Eco-Tech Roofing Solutions, Kreater Custom Motorcycles, Picture It Imagination Products, Riders Choice Motorcycle Products and Steam Whistle Pilsner. "It's been a whirlwind of activity," said founder and creative director Mike Sundell. "We've been picking up business even before our doors were open, which has pushed back our launch date time and again. We can do this because we’re lean and efficient. We will only bring to the table those who are absolutely necessary to achieve the goals our clients expect on each and every project. This keeps us flexible and much more effective, especially for smaller clients."