Canadian Out-of-Home Measurement Bureau releases new software
The Toronto-based Canadian Out-of-Home Measurement Bureau has released a new software product for media planners, buyers and sellers. Called the COMB Data Report, the program allows users to get information about approximately 80,000 out-of-home advertising faces, divided into 250 markets, 38 product categories and 16 media companies. The software was developed by RJA. "This overview capability right at our fingertips saves agencies significant time and lets us instantly see the OOH landscape in our clients' target areas," said Sheri Metcalfe, chair of the bureau's board of directors. "We love data efficiency and COMB's new tool delivers."