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Dynamic Outdoor joins COMB
By Adnews Staff
Dynamic Outdoor of Toronto has joined the Canadian Out-of-Home Measurement Bureau. The company operates an inventory of 24 large-format digital billboards in Toronto, Montreal and Vancouver. As a result, Dynamic's circulation numbers will be published in the next COMB Data Report in July.
"Being a member of COMB further enhances our position as a market leader and provides our clients with the knowledge and security that we abide by and uphold national industry standards," said Brandon Newman, president of Dynamic Outdoor.
In related news, Dynamic Outdoor has signed a long-term agreement with Ayuda Media Systems. Ayuda software will now handle all sales, operations and ad serving functions for Dynamic.
"Thanks to Ayuda, we will be introducing opportunities to markets that will challenge the conventional methods of message delivery in the digital out of home sector," said Newman. "The software provided by Ayuda gives Dynamic the necessary technology infrastructure to deliver campaigns in ways never before sold and executed."