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BBM Canada, Nielsen Media Research form TV measurement joint venture

BBM Canada and Nielsen Media Research have launched a joint venture called BBM Nielsen Media Research intended to eliminate the duplication of television audience data collected by the two organizations. Television data will be collected by Nielsen’s People Meter system nationally and in Toronto, Vancouver, Calgary and the Ontario region. BBM’s Personal Portable People Meter panel will measure francophone audiences in the Montreal and the Quebec region. Diary-based surveys will be used in smaller markets. All data will be released exclusively through BBM. The joint venture will also have access to Nielsen’s Global Technology & Information in Tampa, FL. A technology review will be conducted within three years to consider alternative audience measurement techniques. BBM Canada’s radio measurement service is not part of the joint venture. The new organization will be governed by the BBM Canada board of directors and its television committees. Nielsen president Mike Leahy has been appointed president of BBM Nielsen Media Research. “The creation of the BBM Nielsen Media Research joint venture is a direct consequence of the many industry requests for a single Canadian supplier of television ratings data,” said Leahy. “It preserves the high quality data services the industry has embraced for years, it incorporates the best available data collection technology, it delivers cost efficiencies and it maintains competitive choices in terms of analytical tools.”

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