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BBM Canada becomes Numeris
By Adnews Staff
Toronto-based broadcast audience measurement company BBM Canada has rebranded itself as Numeris. The rebranding also includes a new logo, visual identity and the tagline, "Audiences Count." According to the company, the new brand is intended to "capture the authority, transparency, accuracy and relevancy of the information and services the organization provides." The new brand was developed in association with Cundari.
"We had an opportunity to develop a brand that would provide greater clarity into who we are and how we serve our broadcaster, advertiser and agency members. The name Numeris connotes numbers and measurement and the new logo, made up of carefully selected coloured dots, is inspired by the reliable and trustworthy character of the organization as well as its dynamic future," said Jim MacLeod, president and CEO of Numeris. "Building on the foundation we have developed as a trusted and respected partner, the new brand identity articulates our key mandate, to partner with our members to be a driving force in shaping the Canadian media landscape."