Canadian Outdoor Measurement Bureau adds BBM data
The Canadian Outdoor Measurement Bureau has formed an agreement with BBM Analytics by which the bureau will gain access to kilometer-driven measurement data from BBM. This data will form the foundation of the reach and frequency patterns used by the bureau in its circulation auditing. “We are very excited about the move to BBM RTS, as it will provide us with significantly larger sample sizes in major markets across Canada and consequently significantly improved statistical confidence levels,” said Hellen Thompson, general manager of the bureau. BBM Analytics is a subsidiary of BBM Canada.