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Volvo begins international Pirates of the Caribbean contest

Car maker Volvo has begun a new international promotion in association with the release of the Disney film Pirates of the Caribbean: At World's End on May 25. The online promotion takes the form of a search for a treasure chest containing $50,000 in gold pieces and the keys to a Volvo XC90 SUV. The promotion will take place across 22 countries, including Canada. To participate, Canadian consumers must pick up a “pirate chart” at a Volvo dealership and then register at the contest website, <http://www.volvocanada.com/thehunt>, before May 29. Participants will then receive a series of clues and attempt to solve a number of puzzles. On June 2, the first person to complete the hunt will be entered into a final round against the top finishers from each country. The first of these finalists to solve the final puzzle will win the grand prize. The other participating countries are the United States, Austria, Bulgaria, Germany, Hong Kong, Indonesia, Italy, Japan, Korea, Malaysia, Mexico, Norway, Philippines, Poland, Romania, Russia, Singapore, Sweden, Taiwan, Thailand and the United Kingdom. “Last summer, we held a treasure hunt to find a buried Volvo XC90 V8 to tie in with Pirates of the Caribbean: Dead Man's Chest and were blown away by the success,” said Linda Gangeri, national advertising manager for Volvo Cars of North America. “More than 100,000 participants from around the world joined in. This year, with more countries, more booty and all the early interest, we're really excited to set sail.”

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