Walt Disney Studios Canada hires Bicom
By Adnews Staff
The Walt Disney Studios Canada has retained Bicom of Montreal as its strategic marketing and public relations agency of record for Quebec. Bicom won the account in a request-for-proposals process. The assignment includes local promotions in support of new Disney films, encompassing press days and promotional screenings, media relations and influencer activities, and French-language localization.
“Walt Disney Company’s mission to entertain, inform and inspire people around the globe through the power of unparalleled storytelling has inspired generations, us included,” said Vicky Boudreau CEO of Bicom. “More than a prestigious name, this iconic company never stopped innovating, always thriving for excellence and we are honored by this opportunity to push the boundaries of our practices alongside.”