CIBC signs promotional deal with Friday Harbour
By Adnews Staff
Friday Harbour, a resort community located on the shore of Lake Simcoe in Ontario, has signed a promotional agreement with CIBC. During the multi-year agreement, the location’s pier will be renamed the CIBC Pier. The bank will also support live music programming and other events at the venue. In addition, CIBC customers will receive special offers at Friday Harbour, including the Nest Golf Club and Beach Club Restaurant.
“The announcement of working with CIBC is the beginning of a long-term relationship between our brands and we look forward to elevating the CIBC Pier experience to a must-see attraction, welcoming our own community and guests from across Ontario and afar,” said Friday Harbour CEO, Hani Roustom. “The CIBC Pier is an ‘always on’ attraction within our resort, featuring live music, world-class events and a glittering harbour backdrop on the shores of Lake Simcoe.”