Bicom launches guaranteed results program
Montreal-based communications agency Bicom has debuted a new program aimed a small and medium-sized businesses. Through this program the agency will guarantee results for participating clients by committing to specific objectives, performance indicators and timelines. These criteria will be determined jointly by the agency and each client. According to the agency, the program minimizes client risk, protects investments and, depending on campaign results, can mean revisions to the final invoice.
“Making Canadian SMEs shine and contributing to our clients’ success, whatever success means to them, is at the heart of our business model,” said Vicky Boudreau, CEO of Bicom. “We’ve always strived to fulfill our client’s objectives and KPIs. Today, we’re formalizing this commitment through measurable objectives grid that guarantees clients the return on their investment.”