Volvo begins Naughty Volvo Tour
By Adnews Staff
Toronto-based Volvo Cars of Canada has begun a promotion called the "Naughty Volvo Tour" in support of the 2011 Volvo S60. The tour will visit Montreal, Toronto and Vancouver before concluding on July 28. Participants at each stop will be able to preview the car before it goes on sale. The installation also makes use of interactive displays promoting the car's design, performance and safety features. The initiative also includes an event in Toronto called the "Night of Naughty" on July 26 which will include musical and burlesque performances. "The tour allows Canadians to experience the safety and amazing technological aspects of the car," said Jeff Pugliese. president and CEO of the company. "Visitors can sit in the car and experience the revolutionary pedestrian detection and city safety systems. The Naughty event displays the other side of the car, fun and fresh and dynamic with an edge like no other Volvo before."