Hakim Optical conducts television campaign
Toronto-based eyewear retailer Hakim Optical has released a new television commercial intended to attract younger customers. The commercial, developed by Creative Bube Tube of Milton, ON, is set at a nightclub. "I wanted to portray eyeglasses not only as a style that can be used to accentuate personalities, but also create an atmosphere of social connection," said director Darren Scaravelli. "Moreover I set out to shoot a very stylized look for Hakim optical to reflect their exceptional brand." The company plans to release additional executions during the back-to-school season.