Infiniti begins Design Your Perfect Drive promotion
By Adnews Staff
Car maker Infiniti will begin an out-of-home campaign called “Design Your Perfect Drive” in Toronto today. The campaign will run on digital screens from Captivate in a number of downtown office buildings, accompanied by golf news. The creative invites viewers to participate in a golf swing analysis event that will take place at BCE Place from May 7 to 11. This event will be attended by promotional workers from Taylor Made, who will conduct the swing analysis, and from Infiniti, who will display vehicles from the line. Participants can also visit a website at <http://www.designtheperfectdrive.com> to enter a draw for various prizes and to play a putting game. The initiative will then move to Montreal on May 14, to Calgary on May 21 and to Vancouver on May 28.