White Spot begins new campaign
By Adnews Staff
Vancouver-based restaurant chain White Spot has introduced a new brand campaign focusing on the company's 83-year history. The campaign uses the tagline, "Home to great taste since 1928." The campaign is the result of a 12-month development process conducted by Vancouver-based Me&Lewis and Taylor Made Media. "Our marketing emphasis over the past several years has been on the continuously evolving menu and raising awareness for our industry recognized Red Seal Chef apprenticeship and certification program," said Cathy Tostenson, vice-president of marketing and menu development at White Spot. "The next chapter will continue to highlight our fresh and diverse menu offerings, while at the same time putting the spotlight on the guest experience and the many qualities that make White Spot feel like home."