University of Toronto breaks Boundless campaign
By Adnews Staff
The University of Toronto has begun a new fundraising campaign called "Boundless," intended to raise $2 billion over the next five years. The initiative was developed by JWT and Hill & Knowlton. The campaign consists of newspaper, magazine and digital banner ads, as well as street banners in Toronto, Mississauga and Scarborough, billboards at Toronto Island Airport, and a new website and online video. The creative is intended to depict the ways in which the university community shape the future for this and subsequent generations. It features alumni, faculty and students, as well as their accomplishments. "We are a complex and challenging organization," said Ania Lindenbergs, senior executive director of advancement, communications and marketing at the University of Toronto, "JWT was able to help us to develop consensus across our many stakeholder groups and do work that resonated powerfully with all of our constituents."