New CEO, COO at DDB Canada
By Adnews Staff
DDB Canada of Toronto has appointed Brent Choi to the positions of chief executive officer and chief operating officer. Beginning Feb. 4, He will oversee the company and it subsidiaries nationally, including TrackDDB, Tribal Worldwide Canada, TracyLocke and Twice. Choi has spent the last six years at JWT, most recently as president of Canadian operations and as chief operating officer for global brands. Prior to that, he was chief creative officer at JWT New York. Outgoing DDB Canada president and COO Lance Saunders is departing the agency after nine years to pursue entrepreneurial ventures.
"In this business, it is rare to come across a stand-out leader who is equally wired for both the right and left sides of the brain, and with Brent's business mastery of this combination, a new leadership era is on the horizon," said Wendy Clark, president and CEO of DDB Worldwide. "It is rewarding to see DDB's tradition of having the best creatives in top leadership positions continue."