Scotiabank conducts wealth management campaign
Scotiabank has begun a new national advertising campaign promoting its wealth management services. Called "Think Bigger Together," the initiative was developed by an in-house creative staff in collaboration with Rethink and PHD. It consists of print ads in publications including House & Home, Maclean's and the Globe & Mail, as well as digital ads and billboards in selected neighbourhoods. The creative features illustrations by artists including Noma Bar, Ben Wiseman and Anna Parini.