LEO BURNETT LAUNCHES THREE TV CAMPAIGNS
By Adnews Staff
The Leo Burnett Company of Toronto has gotten into people's underwear again. The agency launched a U.S. TV campaign for Fruit of the Loom underwear today that features different Christmas songs. The three spots have different types of underwear on a clothesline moving across the screen. One commercial features the song from the Nutcracker and shows various types of men's bikini underwear. It finishes with a pair of Fruit of the Loom underwear. Bell Canada is promoting its Call Answer service in its latest TV ad. The spot features a man working at a gas station pumping gas. The announcer says he could have had a job a Microsoft if he had Call Answer, but instead he was on the phone with the gas station accepting that job. The ad was created by Leo Burnett. Leo Burnett also launched a TV spot earlier this month for Kellogg Canada's Frosted Flakes cereal. The ad features a father and son talking about road hockey as they sit on their front porch eating Frosted Flakes. The father ends up taking the last bowl of the cereal, leaving his son with just one flake.