MCR TEAMS UP WITH WOLF
By Adnews Staff
The Wolf Group will launch an Ontario radio campaign next month for MCR MicroComputer Rentals, Sales & Leasing of Toronto. The ads will promote the company's warehouse sale. In January, MCR will launch an Ontario radio and print campaign to promote it one-year leasing program. The Wolf Group of Toronto won MCR's $1 million business earlier this fall without a review. The agency was recommended by other media. MCR used to handle its advertising in-house, but decided to use an agency because it wants to "expand" it marketing and advertising and felt it needed an agency to help it, agency COO Dennis Edell told Adnews last week.
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