JWT INKS DEAL WITH MOVIE STUDIO
By Adnews Staff
J. Walter Thompson Co. Ltd. Canada of Toronto has signed on with Twentieth Century Fox Canada, as the studio's agency of record in Canada. The deal takes effect Dec. 15. DDB Needham Worldwide Ltd. of Toronto had been the incumbent on the account. Twentieth Century Fox made the move to consolidate its advertising in North America. Earlier this year, the studio switched its American account from DDB Needham to JWT. The agency will be planning and buying media as well as handling promotional activities for the studio's Canadian arm.
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