BENSIMON GAINS ONE ACCOUNT AND KEEPS ANOTHER
By Adnews Staff
Black Photo Corp. of Markham, Ont. has handed its Astral Photo account over to Bensimon*Byrne of Toronto. The agency was given the business without a review. Bensimon already handles advertising for the company's Black's chain of photofinishing outlets. Black bought the Astral Photo chain of photofinishing stores earlier this year. Martel Compagnie of Montreal will handle Astral's advertising in Quebec, while Optimedia of Toronto will do all media buying. Bensimon has hung on to the Canadian National Tilden account after the company was bought by National Car Rental of Minneapolis, Minnesota earlier this year. The company was known as Tilden Rent-A-Car until it was purchased. Bensimon had the Tilden Rent-A-Car business since 1994. Bensimon will create Canadian ads as well as localize U.S. ads for the Canadian market. Canadian media buying will be done by Western International Media of Toronto.