SPECIALTY BOUTIQUE LOOKING FOR AGENCY
By Adnews Staff
Fruits & Passion of Candiac, Quebec plans to open up to 25 new outlets in the next year, and wants to hire an agency to promote them, president Jean Hurteau told Adnews yesterday. The search will begin next year. Currently, the company uses Pyramid Communications of Montreal and usually advertises on radio and in magazines and newspapers. Fruits & Passion sells bath, facial and body care products, scented candles, as well as gourmet food and accessories. The chain opened its first store last week outside of the Quebec market. The store is located in Toronto, where Fruits & Passion plans on opening up to six stores over the next year. The rest of the new outlets to be opened in the next year will be in Alberta, B.C and Quebec. Privately-owned Fruits & Passion also sells its products in the U.S., France, Switzerland, Germany, Japan, Hong Kong, Taiwan and Ecuador.